Proposal

My aim in this project is to design a resin toy for mass production the toy will be designed for a collector market. The product must suit the contemporary market as well as add new ideas to an already flooded arena. It is important to create character to the toy through packaging and background imagination, to create a desirability for the product achievable through research processes and process development. My initial ideas are to create a hybrid creature amalgamating animals to create an evolving mutant. Moreover the creature my have a Kawaii feel to co inside with the dynamics of the market today.